Starting a BMX company to get rich simply won't happen. Bas Keep knows that, but when he decided to start Tall Order, he had different things in mind. The fact that touring is fun, you can get your mates to ride for you, you get to design your own products, there are plenty more reasons to run your own show. The Tall Order team made it to The Netherlands a little while ago and packed a lot into a short trip. Time for a Tall Order interview with Bas Keep.
Where did the name of the brand originate from? Sebastian Keep: I needed a name and it's not easy to find one. I like the phrase tall order and I'd also heard the phrase in a streets song and decided to pull the trigger on it.
Doing things different makes you stand out. What are some of the things that make Tall Order a different brand than other companies out there? Sebastian Keep: I dont think we try to be different. If we are different it might be that we aren’t trying to be cool. We just are what we are and we aren’t scared.