New Buyer Rewards Program Set to Spark Benefits for Retailers and Exhibitors. Interbike, the largest bicycle industry trade show in North America, today announced the launch of a new show feature designed to give retailers cash incentives to write orders. The Interbike “PayBack” Buyer Rewards Program allows retailers to earn cash back for booking at-once orders during the course of the event with participating exhibitors. Retailers can earn up to $1500, which in most cases can pay for an entire trip to the event.
The buyer rewards concept is new to Interbike, but has a long history with another Emerald Expositions