Alienation, an innovator of bicycle rims and accessories, is proud to announce theaddition of Nick Bruce to the factory freestyle team. With Nick’s continued contest dominance and Midwest work ethic, we feel he is a powerful addition to our international team.Nick’s progressive attitude, combined with our quest for consistent quality riders and products, fit perfectly into the dynamics of Alienation. We look forward to many years of success with Nick and all other riders in our family, in hopes of producing top of the line products that serve the BMX populous.
Follow Nick and Alienation on all socialmedia accounts; @nick_bruce @alienationbmx. Welcome Nick Bruce!
Combine one of the best skateparks in the world and one of the worst winters in the world and you're bound to create some heavy sessions! Watch some of the best in the game and a few new faces throw down hammers at Joyride 150 in Toronto.
Insanely good riding by Drew Bezanson, Kriss Kyle, Jason Watts, Greg Illingworth, Ben Wallace, and Nick Bruce while out at Woodward West for the Mongoose video contest. You absolutely don't want to miss the riding featured in this!
At the Simple Session 16 event Daniel Dhers and Nick Bruce won the special 'Visit Estonia' prize for the best tricks performed on the 'Visit Estonia' Estonian flag quarterpipe. The prize was a full on week long adventure trip around Estonia with tasty local cuisine, fancy hotels and spas, helicopter rides, escape room and disc golf, underground mine visits, off-road jeep rides and of course shredding at Nate Wessel designed and 'Visit Estonia' funded Spot of Tallinn action sport complex. So the adventure was on, the guys flew over to Estonia this November and they had a blast! Here Daniel and Nick are checking in midway on the trip and telling you what's up.