Advanced Sports International (ASI) creates a new U.S. company called Advanced Sports Enterprises (ASE) to acquire the business of Performance Bicycle (PB). ASE will oversee the brand development, wholesale, and retail operations of both ASI and PB. ASI and PB will remain as separate divisions of the newly formed company. ASI will continue to manage its brand development and wholesale business out of Philadelphia while PB will maintain its retail home of ce in North Carolina. ASI President and CEO, Patrick J. Cunnane will continue to lead the brand development and wholesale division under the ASI banner while PB CEO David Pruitt will continue to lead the retail division under Performance Bicycle. Cunnane becomes the CEO of Advanced Sports Enterprises.
“This move capitalizes on continuing changes in the bicycle industry,” said Cunnane. “ASI has seen remarkable growth over the last decade and, like so many of our customers, Performance has been an instrumental partner each step of the way. As our
J&B Importers has acquired Alienation, the Mill Valley, CA based BMX aftermarket and OEM component brand best known for penetrating the BMX market with the first front specific BMX rim, and for its wheel systems using TCS ® (Tubeless Compatible System), licensed from WTB. Alienation will continue to operate independently with its existing management team led by industry veteran Zach Taylor.
Safe Haven Brands, the parent company of Airborne Bicycles, DK Bikes and System Cycle Supply, is excited to announce the hiring of Michael Gamstetter as brand manager of all brands and product manager for Airborne. Gamstetter is a 26-year industry veteran who most recently co-founded Cycle Group Inc. (CGI), and helped launch the Box Components brand. Under his management, Box rapidly rose to the top of the BMX market and is considered the leading component brand in BMX racing worldwide.
“Watching Michael’s career over the years has been exciting – I’ve been waiting for the right opportunity to work with him,” said Bill Danishek, Safe Haven Brands’ president.
At CGI, Gamstetter was brand manager for Box, handling marketing, product and graphic design, rider, team and event
Seventies distribution is pleased to announce that from Monday 20th June Seventies will be the new Total BMX distributor in the UK. We have been huge fans of the brand for many years and have watched Ronnie Remo turn Total from a small start up into the leading BMX Park brand! Park riding is extremely popular in the UK and as BMX rises out of the current recession this brand will continue to dominate this sector of the market. Total is also one of the title sponsors of this year’s NASS Freestyle World Championships in July where Total Pro Team riders Daniel Sandoval, Mark Webb, Nick Bruce and Alex Coleborn