Next year the 25th Global Show is coming up with something special – big changes. From Wednesday to Friday trade visitors can get together at the fair grounds on three “Business Days”. Here they will have the opportunity to make use of extended test possibilities, now that the prelude DEMO DAY will be completely integrated into EUROBIKE as the DEMO AREA. Many of the EUROBIKE exhibitors, as well as the trade fair organizers themselves, want to step up the exchange with the cycle enthusiasts and end consumers. And so the biggest change will take place following the trade visitors‘ days. From 2016 two “Festival Days” will provide a stronger emotional bond to brand names and act as the driving force for the bicycle trade, offering the cycling end consumers more events, more action, more fun. On the Saturday and Sunday a mixture of technology, tests, entertainment, contests, information and music will attract both sport cyclists and bike fans
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POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories, has today been bought by Investcorp. POC was founded in 2005 in Sweden, with a strong mission ‘to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists’. The company has been growing successfully in over 40 countries across multiple product lines, by providing innovative safety protection for skiers, snowboarders, mountain bikers and road cyclists. Throughout the years, POC has received more than 40 prestigious international safety, design, innovation and business awards.
POC combines original concepts, technologies and cutting-edge