IMG Action Sports today announced a multi-year sponsorship agreement with NIKE, Inc. for the prestigious U.S. Open of Surfing, staged July 31 to August 8 in Huntington Beach, California. Building upon last year's historic event that showcased epic waves, 500,000 fans and record prize money, the dynamic relationship integrates NIKE, Inc. brands Hurley, Nike 6.0 and Converse and the sports of surf, skate and BMX into the U.S. Open to create one of the largest and most innovative properties in action sports.
"As we saw last year, there's no better 'surf stadium' than Huntington Beach," says
Bob Hurley, Hurley Founder and Chairman.
"We're always looking to improve the experience both in the water and on the sand, and we're excited to continue working with Nike 6.0 and Converse to help make that happen in 2010 and beyond." The U.S. Open of Surfing is owned and produced by IMG Action