Orange County. The hip city has a long association with cycling and the bicycle industry. Fullerton also is home to Fullerton Bikes and the famous Fullerton Loop mountain bike trial. Pioneering BMX brands Torker and Max were headquartered there 1978 through 1984. The building Toby has selected is just yards from where he started T.H.E. Industries.
The day Michelle and Michael started work, temporarily taking up quarters in Toby’s dining room, DHL delivered BOX Components’ first prototypes—four BMX brake levers. Many more innovative high-end BOX Components and Promax BMX parts are in the works.
Box will make its public debut at the Silver Dollar Nationals in Reno January 13. There, ABA National Number One Pro Marc Willers will start the season riding for BOX Components.
THE Cycle Group Gets Ready to Open Doors with Three Industry Veterans
Dec 13, 2011
Read 8470 times
Following the November announcement of his new company, THE Cycle Group, Inc., Toby Henderson hired his first employees and chose the location of the company’s new offices. Joining Toby are Michelle Enriquez and Michael Gamstetter. Michelle Enriquez worked with Toby Henderson in the sales department at VSI Products for five years, most recently holding the position of Sales Manager. At THE Cycle Group, she will be Vice President of Operations. Michael Gamstetter joined VSI in June 2010 as marketing manager. While there, he also played a role in design and product development. As Senior Brand Manager at THE Cycle Group, he will work with Toby designing and developing new product for BOX Components and Promax.
Toby plans to locate the company in Fullerton, California, in
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.