Here's the All Sports Athlete Index from March 2013. The Hookit Athlete Index tracks athletes' monthly digital exposure and engagement. See why some of the BMX riders are worth the money they get paid by their sponsors. Because they do stuff. Check who made the top 100 list in March 2013.
1 TONY HAWK SKATE 1,218,831
2 KEN BLOCK RALLY 1,115,261
3 ALANA BLANCHARD SURF 982,951
4 ROB DYRDEK SKATE 777,937
5 KELLY SLATER SURF 738,247
6 NYJAH HUSTON SKATE 680,962
7 RYAN SHECKLER SKATE 630,645
8 PAUL RODRIGUEZ SKATE 584,590
9 TRAVIS PASTRANA AUTO RACING 507,031
10 SHANE O'NEILL SKATE 397,834
11 MIKE MO CAPALDI SKATE 364,710