Interbike, the largest bicycle industry trade show in North America, today announced several key initiatives towards strengthening its bond with the BMX category at its event. The 2012 Interbike trade show will again designate a special section of the floor plan for BMX-only products called the BMX Zone. Additionally, partnerships have been formed with industry leaders for educational seminars, a brand-neutral freestyle BMX history area within the BMX Zone will be built, and a new alliance with the Ride BMX NORA Cup Awards will commence.
In an effort to draw more attention to everything that is happening in the world of BMX, Interbike began adding focus on the BMX category earlier this year by starting an advisory panel to work with show management.
“BMX has such an important history within our industry, and with the category making its second appearance at the Olympics this year – the sport is growing,” said
Pat Hus, Interbike’s Managing Director.