Shop name: Entity BMX shop
Location: Poole UK
Years in business: 7 years woop
Best year yet: All the best, work in BMX
Worst year yet: 2020 due to Covid
2020 has been, well, different. When did Covid-19 turn up and start influencing your business?
Matt Nicklen: Lockdown started March in the U.K, it’s been a hell of a rollercoaster!
Did you take any action from the start or were you thinking this would be over in a few weeks?
Matt Nicklen: We’re always ready for war! To start with I removed all the items I was drop shipping online as I thought everyone was gunna stop working and just uploaded the stock I was carrying in store.... turned out the industry didn’t stop so had to completely rebuild the site.
Name shop: Entity BMX shop
Location: Poole UK
Years in business: 5
Employees: 1
Is running a BMX shop something you've always wanted to do?
Entity BMX shop: Riding BMX everyday is the dream, having the opportunity to start my own shop was the gateway to keeping the dream alive!
What (BMX) shops did you like before you started your own?
Entity BMX shop: Growing up I was lucky to have BMX shops in my area so Hotwheels then BMX Plus were my go to shops over the years. Always loved going to Pijin in Southampton too but my favourite store has to be Soul Cycle in Amsterdam
Did you do some serious research before you opened up your shop at your location or did you just go for it?
Entity BMX shop: I was so fortunate, before Entity I was managing BMX Plus which unfortunately