Shop name: Entity BMX shop
Location: Poole UK
Years in business: 7 years woop
Best year yet: All the best, work in BMX
Worst year yet: 2020 due to Covid
2020 has been, well, different. When did Covid-19 turn up and start influencing your business?
Matt Nicklen: Lockdown started March in the U.K, it’s been a hell of a rollercoaster!
Did you take any action from the start or were you thinking this would be over in a few weeks?
Matt Nicklen: We’re always ready for war! To start with I removed all the items I was drop shipping online as I thought everyone was gunna stop working and just uploaded the stock I was carrying in store.... turned out the industry didn’t stop so had to completely rebuild the site.