Recently I did a short piece with Mark “Flip” Filipowicz from Albe’s about the impact of corporate sponsorship in action sports, and more specifically BMX. I also asked a lot of riders for their input. The one thing that nearly every single rider said was “if a company wants to get into BMX and really succeed, they need to do it like Levi’s.” I wanted to find out a little bit more about just what makes the Levi’s program so successful so I decided to go straight to the source, Levi’s Team Manager Kathy McGrath.