The 2021 Next Generation Jam series makes its way to the legendary Mullaly Skatepark in Bronx, New York. Thanks to a crew of dedicated lifelong riders, Mullaly is still going strong over 30 years later. Many battles went on during Footdown, many tires were burned through during Longest Skid, many maneuvers went down by a young crop of shredders during Best Trick/ High Air, and many scoops of free ice cream were consumed. The future is looking bright.
After an amazing first digital edition in 2020 that shone a light on talent from around the world, FISE once again reinvented the concept and launched the E-FISE Junior by Hot Wheels, dedicated to the next generation of action sports talent. From July 12 to September 1, more than 345 young people joined the contest. The average age of participants was 12 years old, with girls making up 30% of the entrants. 35 nations from around the world were represented in four disciplines:
BMX, Skateboard, Roller and Scooter Freestyle. With more than 500 videos posted, 5 million videos viewed, 110 000 votes and more than 20 million social media impressions, the bet to reach the biggest world is once again successful.
Qualification is now complete and all the entries are in, with more than 345 videos submitted by young riders from 35 different Nations. From all around the world, Kids and Teens have been creating edits to showcase their very best Tricks in BMX, Skateboard, Scooter and Roller and try to get a place in the finals.
The finals will take place in August with each finalist creating a second video that will be submitted for public votes and judges scoring.
BMX reporters and enthusiasts are closely watching the blossoming career of nine-year-old Jemma Tollefson, also known as “Lil’ JT,” who currently holds the #1 ranking for her national age group (NAG), the #1 ranking in her home state of Minnesota, and the USA BMX Gold Cup Champion title. Jemma is no doubt a formidable racer and an exceptional athlete, but she is also a role model to BMX riders of all ages. The story of her remarkable success in racing as well as her unwavering love for the sport through adversity is an inspiration to many in the BMX community and beyond. If you aren’t already, you will want to pay attention to this rising star in the BMX world. So what makes Jemma shine?
Just before turning nine this past May, Jemma secured an astonishing triple win at the Route 66 Classic Nationals in the high desert of Arizona, part of the USA BMX National Series, placing first in her class, 8 Expert Girls, all three days of competition. Very few riders can pull off that kind of consistency, especially at the national level competing against the best racers from all over the country. But, as her fans and her competitors know, for Jemma, consecutive first-place results are no surprise. Victory is the rule for Lil’ JT. Jemma has since graduated to the next age class and shows no signs of slowing down even as the competition gets fiercer, as evidenced by her #6 overall national ranking.
Today, Hurricane Group is launching the E-FISE Junior by Hot Wheels, a video competition that will shine a light on a whole new generation of riders. The contest will take place on the e-fise.com platform and officially begins on 15th July running until the end of August. Following the success of e-fise 2020, it's now time for kids in BMX, Skateboard, Roller and Scooter to enjoy a fully dedicated to them edition of the festival : the E-FISE Junior by Hot Wheels. Organized during the July and August holidays, it is a video competition that will promote the young women and men of Urban Sports, and bring out young talents from around the world.
By partnering with the famous brand Hot Wheels, the E-FISE Junior by Hot Wheels allows all riders up to