Q&A – Madera & Profile – Proudly made in the U.S. of A. By Mike Hinkins

Feb 03, 2012

Written by Bart de Jong

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We have been asked all sorts of questions over the years: How is Madera different than Profile? Why does production take a bit longer? How can you do so many prototypes? What makes your stuff so different from other? And more… Many of them come right down to the answer to the following question. Take a look…

Q and A: Is Madera made in the USA?
Yes. Madera componentry is made here in our factory on the same machines as Profile. It has the same craftsmanship, engineering, and design. The difference between Madera is solely aesthetic.

Because we cut down on the Madera’s intricacies through production, the product line is less expensive for us to make. Therefore, Madera retails for much less than Profile.

Here’s an example of the difference through production of hub shells. The Madera V-2 rear hub shell takes approximately 4 minutes to make. Although the Profile mini hub shell is made on the same machine, the scalloping (design in the center of the shell) demands more machine time. The Profile Mini hub takes approximately 6 minutes to make. More time in the machine equals more cost for us to make.

Madera cranks, spline drive sprockets, and stems all fall into the same idea. More simplistic design work with absolutely no sacrifice in quality.

By Mike Hinkins/Madera