XYIENCE Xenergy, the official energy drink of the UFC ®, announces that it has renewed its contracts with its professional athlete brand ambassadors including UFC fighters Dan “The Outlaw” Hardy, Matt “The Terror” Serra, and Krzysztof “The Polish Experiment” Soszynski. Legendary BMX rider Mike Escamilla and spokesmodel Amanda Corey have also signed on for another year. Hardy will represent the brand’s sugar-free, zero calorie beverage products including Xenergy Energy and Xenergy + Hydration, Tea and Lemonade. The other ambassadors will represent XYIENCE’s beverage and supplement product lines. All contracts run through December 31, 2013.
The ambassadors will make appearances on behalf of the brand at consumer events as well as at beverage and nutrition trade events. They will also participate in special XYIENCE consumer-oriented promotions and video projects.
“Our team of ambassadors understands and shares XYIENCE’s brand philosophy,” says
John Lennon, XYIENCE’s president.
“Over the years, they have come to the table with unique and creative ideas and have become ingrained in the XYIENCE family.