Red Bull Media House (RBMH) has signed Sal Masekela to a multi-year extension to be the voice of a diverse set of global sports properties and US television programs produced by the company. After a successful first year during which Masekela hosted 35 hours of the most progressive and innovative action sports for the Red Bull Signature Series on NBC Sports, he will continue to be the definitive face of the property. Masekela will be enhancing his role within the entertainment brand by taking on producing responsibilities and developing original content for RBMH. Masekela will not only continue to be the face of action sports, but will also play a key role across Red Bull Media House’s other high profile properties. RBMH and Masekela’s UX Entertainment Group will continue to collaborate on projects such as the successful web series, Travelin’ Sal: Come Ride With Me.”
“Sal is the authority in action sports,” said
Werner Brell, Managing Director, Red Bull Media House North America.