Oakley is well known in the optical market but it all started with BMX grips over 25 years ago.
This 1980 advertisement shows the pattern of the Oakley original grip
that came in yellow, red, blue and black. The rubber Cam shaped grip had round suction cups and a single line of round indentations. The Oakley II grip
had the same pattern but was all the way round.
Soon enough Oakley stepped into the goggle
market and also had a goggle mask that looked pretty weird but the pros used them so it was cool.
followed later on with The Duke of Oakley and Phil Anderson promoting the hell out of them.