Millions of fans consumed the extensive X Games 16 content featured across ESPN global distribution platforms, including television, internet, mobile and in-person at the event. Once again, the unprecedented multimedia offerings provided complete coverage of the world’s premier action sports competition that was held July 29 - August 1 in Los Angeles. In addition to the 31 original hours on ESPN and ESPN2, the worldwide leader in action sports aired eight hours of X Games 16 competition on ESPN 3D. X Games 16 content was also distributed across ESPN’s international networks and global platforms, including ESPN3.com, ESPN.com/Action, XGames.com, ESPN Mobile, ESPN On Demand and ESPN International.
The event’s success this year included:
Television: · ESPN increased its X Games coverage to 31 hours, compared to