Today etnies is announcing the new goal of planting a total of three million trees! In 2011 etnies launched Buy a Shoe, Plant a Tree (BASPAT), and millions of people in the etnies community around the world supported it. One decision may not seem like much, but the power of millions of people in the etnies BASPAT community choosing to do one good thing added up. The etnies BASPAT program started small in Costa Rica with etnies taking a step in the right direction, then it expanded into Brazil and Africa with these incredible results to-date of 2,073,405 trees planted and nearly 200 million lbs. of carbon sequestered over 20 years.
For the rest of the year, etnies will continue to plant a tree for every Jameson 2 ECO sold and the
Vans, the original action sports footwear and apparel brand, presents the Old Skool™ BMX by Vans athlete Courage Adams. Incorporating elevated materials and Courage’s custom artwork, the Old Skool™ BMX comes to life with a design inspired by Courage’s Nigerian roots, symbolizing balance and patience – principles at the core of his riding. Courage has made a name for himself in BMX with his gift for unbelievable bike control. Seeking a more elevated spin on BMX footwear, Courage worked with Vans to create his signature take on the Old Skool™ BMX, featuring WaffleCup™ construction for maximum pedal feel, support, and durability. DURACAP™ reinforcements keep high-wear areas protected, and Courage’s custom elephant “scales” logo appears across the translucent rubber outsole, insole, and
X Games goes to Japan! The world’s biggest showcase in action sports is making its debut in Japan in a few days. Monster Energy, the official energy drink partner of X Games, is proud to bring some of the world’s biggest names in competitive BMX, motocross, and skateboarding to X Games Chiba 2022. The inaugural event will welcome the best in action sports from April 22-24, 2022. X Games Chiba 2022 marks the 64th edition of X Games since the event’s inception in 1995. For three action-packed days, ZOZO Marine Stadium on Tokyo Bay will be the center of the action sports world with a capacity for 30,000 spectators. For a distinctly Japanese flavor, the event will feature Park and Street course designs inspired by origami artwork to celebrate the host country.
More than 105 athletes from 18 countries will compete for a total of 30 medals awarded in 10 competitions across three sports. Athletic performances will be supplemented by a cultural festival experience, art installations, and musical performances by the likes of Japanese rock band Man with a Mission, who also supplied the official theme song for X Games Chiba 2022.
Once again, the invite-only event is reserved for the best of the best, meaning multiple-time X Games medalists and highly competitive newcomers. As the official drink sponsor of X Games, Monster Energy is looking forward to bringing the heat to Japan with its team of athletes and defending gold medalists in the following key events:
USA Cycling and Woodward - a global experiential action sports company - create a pathway for riders of all abilities with their new partnership lasting through 2028. From beginner BMX riders all the way up to Team USA, this partnership provides a constant platform for learning and progressing year-round. In addition to hosting the USA Cycling BMX Freestyle Nationals Championships and the USA Cycling Olympic Development Academy, Woodward becomes the official training facility and sponsor to the BMX Freestyle National Team.
“This partnership between Woodward and USA Cycling furthers my commitment to coach and support U.S. BMX athletes and encourage riders of all ages and abilities to pursue their dreams,” said
Vans, the original action sports footwear and apparel brand, is proud to unveil a new colorway of the Sk8-Hi® BMX created by Angie Marino, the perfect balance between BMX performance and a timeless design brought to life through the eyes of one of BMX’s most talented riders. Constantly pushing the limits of progression, Angie’s riding demands a shoe that’s as strong and as committed to BMX as she is. The Sk8-Hi® BMX meets those demands with Vans BMX Wafflecup™ construction for maximum pedal feel and durability. For her take on the silhouette, Angie worked with Vans to bring in her personalized floral art and soft tones, which also carry over into a curated apparel collection.
The Sk8-Hi BMX by Angie Marino features PopCush™ footbeds for maximum energy return and a DURACAP reinforced rubber underlay to protect high-wear areas. A protea, her favorite flower, come to life in a tonal deboss on the heel counter and in soft peach and earth tones on the outsole.
“I chose a flower as a soft representation of how I currently see the women's BMX scene— it's in full bloom and not slowing down,” Angie said. “The Sk8-Hi BMX is one of my favorites to ride in. The extra ankle support at the top makes a world of difference for riding.”
Angie and Vans are also excited to present her first-ever apparel collection with the brand, including a lightweight short sleeve boxy tee and boxy hoodie incorporating a similar color palette and hints of floral that take cues from her favorite season to ride: Spring. Both pieces are finished with Vans’ Checkerboard detailing, and Angie’s signature on the hoodie’s sleeve.
Started on the Monster Army, now he’s here! Monster Energy is proud to welcome BMX trick innovator and X Games medalist Jeremy Malott on Episode 28 of the sports and pop culture podcast UNLEASHED with The Dingo and Danny. Released today across Monster Energy’s social media channels, the latest one-hour episode sits down with the 24-year-old BMX talent from Lake Havasu City, Arizona. In his ongoing career, Malott started as an entry-level rider on the Monster Army amateur program. He advanced all the way through the ranks and made his debut as a fully sponsored Monster Energy pro rider in 2021 thanks to his constant drive for progression.
“There are infinite tricks that you can learn. There’s so much possibility. There’s never a stopping point in progression!” said Malott on the new episode of UNLEASHED.
BMX fans can now hit the play button (and Like and Subscribe) on Episode 28 of UNLEASHED featuring Malott. Released today, the new podcast recorded at Studio M inside Monster Energy headquarters in Corona, California, is streaming on all major platforms, including Spotify, iTunes, and YouTube.
Growing up in California’s High Desert, Malott began competing in motocross and BMX races at age 10. But once he discovered freestyle BMX, especially technical aerials, there was no holding back: Malott wrote BMX history by landing the world’s first 360 Triple Whip to Bar Spin and took first-place trophies in Best Trick events across the globe. Over the years, he paid his dues as a Monster Army recruit and
The International Olympic Committee (IOC) is launching a new four-sport Olympic qualifier series for Paris 2024. This is an Olympic Agenda 2020+5 project, which was presented today to the IOC Executive Board. The new IOC-led Olympic qualifier series will include four sports – BMX freestyle, breaking, skateboarding, and sport climbing. The series of three festival-style events will bring together the best athletes from each of the four sports in one urban park, as they compete to qualify for the Olympic Games Paris 2024. Hosted in compact city centre venues over four days, between March and June 2024, the festivals will offer a new Olympic experience to fans from around the world, blending sport with music, art and culture.
The qualifier series builds on recommendation 6 of Olympic Agenda 2020+5 “Enhance and promote the road to the Olympic Games.” The IOC will work closely with the four partner International Federations – the International Federation of Sport Climbing, the Union Cycliste Internationale, the World DanceSport Federation and World Skate, which will remain responsible for the running of their respective competitions – to use the power of the Olympic brand in order to enhance the exposure of the athletes and their journeys on the road to Paris 2024. These three events will form part of the respective Paris 2024 qualification systems for each sport.
The Sugar Hills trails in Aarle-Rixtel really started running back in 1990. It was also the first year a jam was thrown to open up the outdoor season. The March/April date remained on the calendar for the following 30 years. The name of the jam was dubbed the Mini FATJAM as the younger brother of the FATJAM that has taken place in the same town since 1988. Unfortunately over the past two years the global pandemic forced us to pull the plug and no events were possible in the way we envison them; having fun together. But guess what, the Covid situation is allowing us to invite the BMX family and friends to make a trip down to Aarle-Rixtel again on 2 April without any restrictions as long as we don't exceed the 500 maximum capacity. So do yourself a favour and make sure you show up early in order to "get in".
Bring your bike, a chair, your friends, some food, drinks, a good mood and you'll fit right in. Red Bull will handle the wings for the riders and their sound car will be set-up for tunes all afternoon. It's free to participate, it's free to spectate, it's free to park, it's free to use the toilet. We've collected some goodies from our sponsors (Thanks to @ridetsg / @paulsboutiquebmx / @fatbmx) so make sure to join the special session at the Sugar Hills Trails at 16:00hr. The trails are open for a session starting from 13:00hr and offer smaller jumps for beginners and the KILLER jump for the pros. It's an opportunity to ride dirt even if you are not a 'dirt' rider. The trails can handle some serious rain so no worries about the spot not being rideable even when snow is expected in the days leading up to the Mini FATJAM. We will ride!
Following breakthrough successes at last summer’s Olympic Games in Tokyo, British Cycling can today announce the dates and venues for the organisation’s first BMX Freestyle National Series and 2022 BMX Freestyle National Championships, working alongside experienced event organisers Backyard Jam. With an ambition to harness the inspiration of Charlotte Worthington and Declan Brooks’ inspiring performances in Tokyo and support more people to ride, compete in and watch the discipline, the six-round series will take place from April to October, with rounds in England, Scotland and Wales, and with categories for elite riders, amateurs and youth riders aged from 4-14.
Riders will have the opportunity to compete in both Park and Street categories, with national series winners and national champions crowned over the weekend of 22-23 October at Adrenaline Alley in Corby, home to the Great Britain Cycling Team freestyle park squad.
Declan Brooks, bronze medallist at the Tokyo Olympic Games, said: “It’s been great to see the
Together with ggmimage.com we wanted to bring together the amazing energy of Bike N Mic ( BMX & Hip Hop ). I traveled the world during the past 22 years and when I do shows I include the competition tricks because this defines me as an athlete. It happened very often that there was a lot of magic in these moments! Therefore we thought on bringing together the amazing line up of riders who can deliver both: an amazing show skills connecting with the crowd and epic competition tricks to let everyone with a WOW.
The public will vote with an app that measures the decibels. So riders need to connect with the crowd and still deliver amazing tricks! It’s a big challenge full of good vibes! All riders win as they will have their own time on their demand.
But don’t forget they are warriors and they will fight for the Podium! We will have one contest on Saturday and one on Sunday.
It’s a new concept and we can’t wait to see the results!
Thanks to all the sponsors and everyone involved!