In advance of the upcoming Toyota Challenge in Salt Lake City, Utah, the Dew Tour today announced Mongoose as the official bike partner of the Dew Tour. Since its inception in 1974, Mongoose has always been an innovator in BMX, continually setting new standards and pushing the boundaries of the sport. Mongoose’s on-site activation will begin at the Dew Tour Toyota Challenge, Sept. 8 – 11th.
“Dew Tour is the ideal platform for Mongoose, allowing us to directly interact with our core consumer and open a whole new generation up to the brand’s products as well as our heritage as the original BMX brand,” said
Alice Tillett, President of Pacific Cycle.
“We’re thrilled to be working with a strong roster of top athletes and look forward to supporting them at the Dew Tour and introducing them to fans of all ages.” Dew Tour fans won’t just be watching their favorite Mongoose pros compete on the vert ramp and dirt course in Salt Lake City,