featuring top local athletes and running contests and giveaways for athletes on hand to win products and swag from tour partners Piranha X, Osiris Shoes, GoPro Cameras, Spy Optic and AXO USA.
The Tour was developed to promote the launch of Hookit’s new ‘Spots & Sessions’ feature and iPhone and Android mobile applications, which provide location-based deal and promotion services to brands and local businesses. Monster Energy will host contests, sample its beverages and enlist athletes into their popular Monster Army program.
Using the Hookit.com mobile apps, daily activities will be performed including spot check-ins and posting photo, videos and athlete features to Hookit.com, Facebook and Twitter with tour sponsor integration and location-based promotions. Ongoing Tour updates will be broadcasted via media partner Planet X TV throughout the summer.
*Hookup My Local Spot* The Tour will visit a number of major regions across the nation, while building in some flexibility for member requested stops. Every Tuesday, Hookit.com will do a geo-targeted email highlighting where the tour has been and where it’s going next. That’s when members in the upcoming area will have the ability to get involved and request the tour stops at their local spot. Based on activity, the bus will then go where the action is.
Currently, the Tour’s 11,000 mile route will travel through major cities and regions, including: Southern California San Francisco, CA Lake Tahoe, CA Portland, OR Seattle, WA Boise, ID Salt Lake City, UT Denver, CO Kansas City, MO Chicago, IL Metro New York New Jersey Pennsylvania Wilmington, NC Orlando, FL Atlanta, GA Dallas, TX Phoenix, AZ
Follow the Tour
Stay up to date on the tour and all the latest stops by visiting hookit.com/tour. In addition, official sponsor Piranha X is hosting a text to win contest designed around the tour. If you see the rig, using your mobile phone, text the code on the side of the RV to 83936 to be entered to win weekly prizes from Tour sponsors and grand prizes, including a year supply of Monster Energy, an iPad2 or a GoPro Camera.
For more information about the tour or to request it comes to your local spot, visit hookit.com/tour or monsterarmy.com/tour.