Leading action sports event producer, ASA Entertainment (ASA), and Xbox 360® are excited to announce that they have partnered for a second time to support the Campaign for Tobacco-Free Kids through an interactive action sports circuit that will visit high schools across the country to inform students about the dangers of smoking. Starting today, September 14, the Xbox 360 Get Up Tour (Tour) will set out on its 10-city trek, first stopping in Boston, Mass and continuing each weekday with a new event through November 20.
Featuring top skateboarding, BMX and inline skating pros performing thrilling tricks on a mobile half-pipe during on-campus assemblies, the Tour will present an important anti-tobacco cause message through announcements, trivia questions, brochures and attention-grabbing performances. It will educate students about the dangers of tobacco use, the risks associated with second-hand smoke and ways to combat the pressure to start smoking. The Tour will invite students to Get Up, Get Smart, and Get the Word Out Today about the