American Bicycle Company (ABC) is pleased to announce the addition of industry veteran Art Ornelas to lead its sales team. “Art’s experience in sales and as an industry sales rep and his knowledge of the Southern California market will be a big help to us as we develop our product line and open new dealers. We are very excited to have him join the team,” said Toby Henderson, ABC’s co-owner.
Ornelas brings with him more than 25 years in the bicycle industry handling sales, sourcing and product placement, starting at GT Bicycles in the early-1990s and at Nirve in starting in 2001.
“Adding Art to the team is a very timely and major accomplishment for ABC. We have product sitting in the port of Los Angeles, more on the water and much more being produced as we speak. Having an experienced sales director in place will allow us to serve our customers and get them the product they want and need,” said Marc Cote, ABC’s co-owner.
Prior to joining ABC, Ornelas stepped out of the bicycle industry and did a stint selling industrial machines. The Southern California native began working at ABC in August, using his decades of experience to hire sales reps nationwide, sign distributors worldwide and set up a dealer network for
Traffic BMX Distribution are proud to announce that we are distributing Stranger Co. from now on! Stranger Co. is an aspiring BMX brand owned and founded by Rich Hirsch.
Stranger's STATEMENT "Stranger have officially joined forces with Traffic distribution in Germany. We’ve been long time fans of the direction Traffic has taken BMX and could not be more stoked to be working with them to help make our products available at the right places throughout much of the EU."
Traffic's first delivery of the MY21 Stranger Co. complete bikes arrived today!
The delivery contained the Stranger Co. LEVEL, LEVEL FC, ROYALE as well as the SPITFIRE models in different colorways.
Today we are proud to announce that we are distributing Primo from now on!
Primo's STATEMENT: "Primo have officially joined forces with Traffic distribution in Germany. We’ve been long time fans of the direction Traffic has taken BMX and could not be more stoked to be working with them to help make our products available at the right places throughout much of the EU."
Our first delivery of the MY21 Primo parts has arrived! The delivery contained only a hand full of products due to production delays. For example the Primo BALANCE fork, CHURCHILL cranks and the Primo CALI grips in many different colorways. We will receive a second delivery very soon so that we will have almost their whole portfolio available in a few weeks.
American BMX Company (ABC) is pleased to announce that it recently signed a deal with Tange International Co., Ltd. giving it exclusive worldwide rights to Tange BMX. “Tange is a great addition to the ABC family of BMX brands, which includes Race Inc., Bottema and Cook Bros. Racing,” said Marc Cote, ABC’s co-owner. “Like all our brands, Tange played a major role in the development of BMX racing, producing some of the most iconic forks under the Tange brand, as well as for other companies. They also made frames and a bunch of other components. We plan to build on that history and create a new line that refences that past, but with products that are for modern bikes,” he added.
As part of the multiyear deal, ABC is responsible for developing new products and global marketing for Tange BMX. New products may include reissues of once-popular Tange BMX forks redesigned to fit modern bikes, as well as frames and other products.
“We’re going to make a mix of Tange-branded fames, forks, bikes and components that will take styling cues from the stuff Tange made in the 1970s and 1980s,” said Toby Henderson partner in ABC. “We’re really excited to be working with such an iconic brand as Tange.”
ABC’s Race Inc. and Bottema brand after-market forks are already made by Tange and feature the famous Japanese BMX brand’s logo stamped on the steerer tubes.
It's always a hell of a drive going to Eurobike. Especially the trip home after spending a couple of days on your feet and sleeping less than normal is rough. But if you want to know what's going on in BMX and its industry, it doesn't hurt being present. With little expectations Philip and I left Helmond for FN. We made a quick stop at the Hockenheim F1 circuit where the Swiss Porsche Cup was held. After the mid trip break we made it to Friedrichshafen 9 hours after we'd left home. As I said, a bit of a drive.
The pre-printed media passes worked so we made it in without any problems. Media centre West was closed which was an indication that this year's Eurobike show was smaller than usual. In fact, some
ABC is excited to announce the launch of President of Box Toby Henderson’s new venture, American BMX Company (ABC), co-founded with Canadian entrepreneur and ex-BMX Racer Marc Côté. Côté, who has an extensive background in robotic engineering as well as film and television production, raced BMX in his youth and sought out Multi-Champion BMX and MTB Racer Henderson a couple years ago when he wished to get involved in the bike business.
Together Côté and Henderson acquired and relaunched the BMX brand “Race Inc.”, designing innovative frames for BMX racing bikes equipped with Box Components. ABC, parent company of multiple yet-to-be-revealed brands including Race Inc. developed by Côté and Henderson, will offer a broad range of bicycle components and accessories featuring a blend of modern technology and retro design. With this new alliance, Henderson’s primary goal remains to bring more innovation to bikes and components alike. “With ABC, I can create way more for BMX. Côté’s expertise in engineering, videography, and computer
Location: Rochester, New York Available: Immediately Position: Full Time (In-House Preferred) Wages: Competitive Benefits: Health Care Options, Paid Vacation Time, Bonus Plan, Free Product Allowance
American BMX Company (ABC) is thrilled announce that the United States Patent and Trademark Office (USPTO) dismissed a challenge by J.B. Witmer Company to its ownership of the Cook Bros. Racing trademark. “We are happy this is behind us so we can move on with our plans to develop and sell a full line of Cook Bros. Racing products. We are really excited about the products we’ve already developed and what is to come,” said Marc Cote, ABC’s owner.
According to the USPTO, the trademark for the brand was deemed “dead” in June 1998. It was last registered by the J.B. Witmer Company, Inc. in November 1991.
ABC applied for the “dead” trademark in August 2020 and received preliminary approval in November. Following ABC’s announcement that it acquired the trademark, attorney Timothy M. Brown, on behalf of J.B. Witmer, filed a request for an extension of time to file an opposition to the ABC trademark application with the Trademark Trial and Appeal Board (TTAB) on Dec. 14. On Dec. 15, the TTAB granted a 30-day extension.
As of April 12, 2021, Renny Husada and Bill Husada are stepping down from operations and management of Yess BMX. This role will be taken over by Bill Husada's 5 year Yess MFG partner, Leo Wang. Leo Wang is well experienced in manufacturing and the operations of consumer end products. With this restructuring, it provides opportunities to take the Yess BMX brand to new levels of success.
In recent months, Bill Husada and his family have been battling health challenges that were further complicated due to the Covid-19 pandemic. Due to the recent events, Bill Husada and Renny Husada had made personal decisions to step out of the BMX industry.
"Working hard for the last 10 years building this brand has been an accomplishment that I am very proud of. The relationship with our partners, community, and every single rider is something I cherish deeply. However, in light of recent events, it became apparent to me that I needed to refocus my priorities
A brand new collaboration between events organizer and Business and Management School, the FISE Academy by Keyce program aims to prepare future generations for careers within Action Sports. Discover, learn, progress, is at the heart of the philosophy with a desire to combine passion and education focused on the Action Sports profession.
Taking place in Montpellier, France this innovative project is a new step for the FISE Academy, which has a long offered training for athletes hoping to advance their action sports skills. This new project extends the academy’s offering and opens the doors for young people who want to progress in the profession of Action Sports.