Hookit, a digital platform created to support athletes, brands and sports, announces the launch of its 2015 rider support season platform, a one-stop destination for riders to track progression, get exposure and earn deals on products. Traditionally, sponsorship season begins as the race season wraps up when riders have fresh results and accomplishments heading into the off-season. Support levels and agreements vary by company, but can range anywhere from product discounts to free products and beyond (based on talent and marketability).