Alienation, an innovator of bicycle rims and accessories, is proud to announce theaddition of Nick Bruce to the factory freestyle team. With Nick’s continued contest dominance and Midwest work ethic, we feel he is a powerful addition to our international team. Nick’s progressive attitude, combined with our quest for consistent quality riders and products, fit perfectly into the dynamics of Alienation. We look forward to many years of success with Nick and all other riders in our family, in hopes of producing top of the line products that serve the BMX populous.
Follow Nick and Alienation on all socialmedia accounts; @nick_bruce @alienationbmx. Welcome Nick Bruce!
Jake Hinke: New Marketing Manager
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.