American BMX Company (ABC) is pleased to announce that it recently signed a deal with Tange International Co., Ltd. giving it exclusive worldwide rights to Tange BMX. “Tange is a great addition to the ABC family of BMX brands, which includes Race Inc., Bottema and Cook Bros. Racing,” said Marc Cote, ABC’s co-owner. “Like all our brands, Tange played a major role in the development of BMX racing, producing some of the most iconic forks under the Tange brand, as well as for other companies. They also made frames and a bunch of other components. We plan to build on that history and create a new line that refences that past, but with products that are for modern bikes,” he added.
As part of the multiyear deal, ABC is responsible for developing new products and global marketing for Tange BMX. New products may include reissues of once-popular Tange BMX forks redesigned to fit modern bikes, as well as frames and other products.
“We’re going to make a mix of Tange-branded fames, forks, bikes and components that will take styling cues from the stuff Tange made in the 1970s and 1980s,” said Toby Henderson partner in ABC. “We’re really excited to be working with such an iconic brand as Tange.”
ABC’s Race Inc. and Bottema brand after-market forks are already made by Tange and feature the famous Japanese BMX brand’s logo stamped on the steerer tubes.
ABC is excited to announce the launch of President of Box Toby Henderson’s new venture, American BMX Company (ABC), co-founded with Canadian entrepreneur and ex-BMX Racer Marc Côté. Côté, who has an extensive background in robotic engineering as well as film and television production, raced BMX in his youth and sought out Multi-Champion BMX and MTB Racer Henderson a couple years ago when he wished to get involved in the bike business.
Together Côté and Henderson acquired and relaunched the BMX brand “Race Inc.”, designing innovative frames for BMX racing bikes equipped with Box Components. ABC, parent company of multiple yet-to-be-revealed brands including Race Inc. developed by Côté and Henderson, will offer a broad range of bicycle components and accessories featuring a blend of modern technology and retro design. With this new alliance, Henderson’s primary goal remains to bring more innovation to bikes and components alike. “With ABC, I can create way more for BMX. Côté’s expertise in engineering, videography, and computer