American BMX Company (ABC), is excited to announce the acquisition of Race Inc. Quality BMX Products, from Chris Hancock. ABC will relaunch the brand with an eye on pushing the limits of BMX innovation and design. ABC, based in Montreal, is owned by Marc Côté, a businessman and entrepreneur with a background in robotic engineering, film and television VFX. Like many BMX company owners dating back to the sport’s beginning, Côté is the parent of kids who race BMX. He also raced in the 1980s, coincidentally, on a Race Inc. RA-7, which he still has.
“Life takes us all on a ride. But life’s many obligations can pull us away from our roots. My roots are in BMX. As a father, I had the pleasure of watching my boys riding, jumping and racing BMX bikes. Watching them ride, my own past came back to me,” Côté said.
“Being around BMX again reignited my passion and, more important, reminded me that my 10 years in BMX gave me more than fun. BMX fostered in me things I have carried into every aspect of my life—my