ABC is excited to announce the launch of President of Box Toby Henderson’s new venture, American BMX Company (ABC), co-founded with Canadian entrepreneur and ex-BMX Racer Marc Côté. Côté, who has an extensive background in robotic engineering as well as film and television production, raced BMX in his youth and sought out Multi-Champion BMX and MTB Racer Henderson a couple years ago when he wished to get involved in the bike business.
Together Côté and Henderson acquired and relaunched the BMX brand “Race Inc.”, designing innovative frames for BMX racing bikes equipped with Box Components. ABC, parent company of multiple yet-to-be-revealed brands including Race Inc. developed by Côté and Henderson, will offer a broad range of bicycle components and accessories featuring a blend of modern technology and retro design. With this new alliance, Henderson’s primary goal remains to bring more innovation to bikes and components alike. “With ABC, I can create way more for BMX. Côté’s expertise in engineering, videography, and computer
Location: Rochester, New York Available: Immediately Position: Full Time (In-House Preferred) Wages: Competitive Benefits: Health Care Options, Paid Vacation Time, Bonus Plan, Free Product Allowance
American BMX Company (ABC) is thrilled announce that the United States Patent and Trademark Office (USPTO) dismissed a challenge by J.B. Witmer Company to its ownership of the Cook Bros. Racing trademark. “We are happy this is behind us so we can move on with our plans to develop and sell a full line of Cook Bros. Racing products. We are really excited about the products we’ve already developed and what is to come,” said Marc Cote, ABC’s owner.
According to the USPTO, the trademark for the brand was deemed “dead” in June 1998. It was last registered by the J.B. Witmer Company, Inc. in November 1991.
ABC applied for the “dead” trademark in August 2020 and received preliminary approval in November. Following ABC’s announcement that it acquired the trademark, attorney Timothy M. Brown, on behalf of J.B. Witmer, filed a request for an extension of time to file an opposition to the ABC trademark application with the Trademark Trial and Appeal Board (TTAB) on Dec. 14. On Dec. 15, the TTAB granted a 30-day extension.
As of April 12, 2021, Renny Husada and Bill Husada are stepping down from operations and management of Yess BMX. This role will be taken over by Bill Husada's 5 year Yess MFG partner, Leo Wang. Leo Wang is well experienced in manufacturing and the operations of consumer end products. With this restructuring, it provides opportunities to take the Yess BMX brand to new levels of success.
In recent months, Bill Husada and his family have been battling health challenges that were further complicated due to the Covid-19 pandemic. Due to the recent events, Bill Husada and Renny Husada had made personal decisions to step out of the BMX industry.
"Working hard for the last 10 years building this brand has been an accomplishment that I am very proud of. The relationship with our partners, community, and every single rider is something I cherish deeply. However, in light of recent events, it became apparent to me that I needed to refocus my priorities
A brand new collaboration between events organizer and Business and Management School, the FISE Academy by Keyce program aims to prepare future generations for careers within Action Sports. Discover, learn, progress, is at the heart of the philosophy with a desire to combine passion and education focused on the Action Sports profession.
Taking place in Montpellier, France this innovative project is a new step for the FISE Academy, which has a long offered training for athletes hoping to advance their action sports skills. This new project extends the academy’s offering and opens the doors for young people who want to progress in the profession of Action Sports.
Traffic BMX Distribution are proud to announce, that they are now the official distributor of Alienation in Austria, Belgium, Bulgaria, Croatia, Republic of Cyprus, Czech Republic, Denmark, Estonia, Finland, Germany, Greece, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, the Netherlands, Poland, Romania, Slovakia, Slovenia, Spain and Sweden. Speed, comfort, grip and puncture resistance through innovative Tubeless Compatible systems:
Alienation could establish itself for years with innovative Tubeless Compatible systems for BMX bikes on the market. Additionally to their famous tires Alienation offers a wide range of high-end rims, handlebars and other parts. The brand has developed new products for further growth, which are briefly presented below. We expect our first delivery to arrive by end of summer 2021.
It is with great pleasure to announce that Alienation, can now be acquired via Traffic GmbH. “Alienation is known particularly for our strength in the rim, wheel space, and this partnership offers strong support for our business after years hiatus within the German market.” said Zach Taylor, GM of Alienation. “We recognized the growth possibilities in Europe and with the ambition of Traffic we can facilitate such.”
After observing the evolution of UST within the MTB market Alienation decided that now was the right time to develop a new range of product in order to respond better to the industry needs; that was 2011. Since Alienation has advocate for tubeless by being the first to market with Tubeless Compatible Systems (TCS) for the BMX space. “We look forward to propelling forward with tubeless within BMX. Traffic has significant reach thus creating the opportunity to obtain that goal.” said Zach Taylor.
Shop name: Back Bone BMX Location: Belconnen, Canberra, Australia Years in business: 2021 is our 16th year! Best year yet: Every year is a good year Worst year yet: Last year was difficult and the most challenging, but I don’t know if we’ve had a ‘worst year’. We’ve had some tough years, but we don’t want to get stuck thinking about them too much.
What were your first thoughts on Covid-19 when it hit? Tyson Jones-Peni: COVID had been kicking around internationally, but we were always optimistic, and probably pretty naïve. We ran a local competition on March 22nd, which was meant to be the first event of a year full of events. We took all of the necessary COVID precautions and thought the event was a success – but literally, that night, the Prime Minister of Australia addressed the country and announced that lockdown would take place that very next day.