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The drive-by celebration has become a staple for celebrating big moments in 2020, and the holidays will be no exception. This past weekend, X-Games gold medalist Terry Adams took on the spirit of the season with a two-mile ride through JINGLE BEAT, Nashville’s outdoor drive-thru light, sound and sensory experience. While guests enjoyed enchanting lights from the comfort of their car, Terry put on his own display of showstopping tricks, captured through the lens of Nashville-based celebrity photographer, Robby Klein.

“It was a fun opportunity to have the racetrack to myself,” said Terry. “Riding around with all the lights made it feel like a real-life video game.”

Terry is no stranger to taking the sport of Flatland BMX to places it’s never been before. To celebrate this year’s Harvest Moon, the 2020 NORA Cup Rider of the Year brought Flatland to the edge of a cliff in Northwest Arkansas for a special photo project.

“This year has given me a unique opportunity to innovate and improve through photo projects with Red Bull, digital Flatland contests and finding ways to stay close with the bike community on social media.”

Terry continues to redefine the perceived limits of what Flatland BMX is and where it can go. By showcasing his trademark tricks at JINGLE BEAT, he continues push the sport into 2021 with the style

FLAT RIDER OF THE YEAR - TERRY ADAMS - NORA CUP 2020

Terry Adams says he has ridden through water, fire, and even the wing of a 747 plane, but says this ride on the edge of a cliff was a dream come true.

Showed that garage what’s up. 2020 mission.

Terry Adams came from nothing and became a legend. His exceptional career started in Louisiana and brought him two NORA Cup Number One rider awards, multiple XGames medals and many more awards. For me he is the definition of a self-made pro rider.

Name: Terry Adams
Hometown: Hammond, Louisiana
Sponsors: Red Bull, Tiger Balm, Profile Racing, Raising Canes, DECO, and Grind Legacy

Crazy times these days. How has your quarantine time gone so far?
Terry Adams: It’s been extremely motivating actually, I’ve spent this extra time at home to spend more quality time with my family, improve my skill level on the BMX, Get in shape, and work more on becoming calm and relaxed in different situations. I’m very grateful.

Join Flatland BMX riders Terry Adams and Matthias Dandois LIVE on @RedBullBike this Friday, April 24 at 1pm ET / 12pm CT where both riders will be streaming from their homes. Terry will be streaming from his garage in his hometown of Hammond, Louisiana and will be joined by Matthias who will be going live from his apartment in Manhattan.

They will be sharing the screen while social distancing. One does tricks while the other narrates the tricks and interacts with fans. They switch it up, go back and forth, have some fun banter - trying to one-up each other.

Terry Adams: "Flatland is my heart and soul," he says. "I will do everything I can to help it grow." Growing up in Hammond, Louisiana, a small town about an hour outside of New Orleans, Terry discovered Flatland BMX when he was 12. Terry began competing in flatland contests at 16, and since then has amassed an impressive number of awards and accolades, including an X Games gold medal and two NORA Cup wins. These days, in between competing and continuing to pioneer his discipline, Terry is now widely regarded as the ambassador for flatland, taking part in demos all over the world.

Matthias Dandois: Matthias was crowned the world's best BMX flatlander at the age of just 19, but the

Adams has been competing as a professional BMX Flatland rider since he was 16 years old, he has become one of the sport’s most recognizable names. Winning dozens of championships during his 20-year career, including a Gold Medal from the X Games, a two-time winner of the NORA cup award which is the sport’s most prestigious honor, -Ride BMX Magazines “Number One Rider” Award (NORA) and he continues to push himself as an athlete as well as someone in the industry that understands the business side of being a professional athlete. Grind Legacy Apparel is a fresh new brand focused on changing the mindset of individuals to embrace the concept that “Failure is Necessary”. This is done through our companies 4’E’s, Educate, Execute, Endure and Empower!

Dwight Womack founder of Grind Legacy says: “After following Terry for the past couple of years this was the ideal fit for us. It’s also a great compliment that he really digs our apparel! Terry has embraced our culture by not being afraid to fail while perfecting his craft! He understands this is a key attribute to be great!”

Terry Adams: “I’m excited to be riding for Grind Legacy Apparel because this brand stands for everything I believe in, my entire career has been based on grinding daily to keep the dream alive, so to say Grind Legacy fits my lifestyle is an understatement”

Samantha Lee Enterprises is proud to announce a new partnership. Effective today, pro flatland BMX rider, Terry Adams, has formed a strategic partnership with POW Audio. "Terry's athleticism on and off his bike, combined with his creative and innovative nature, drive to succeed, and ability to gather communities make Terry a mentor to fans of action sports and beyond,” said Evan O’Brien, VP of Marketing for POW Audio. “We're very excited to collaborate with Terry on content that illustrates how POW Audio's revolutionary, ultra-portable listening experiences enhance any moment and active lifestyle."

”We’re excited to work with a hip and innovative company that is changing the way that we listen to sound,” said Samantha Lee, Owner of Samantha Lee Enterprises. “When Terry and I came across POW Audio, I knew that it would be a perfect match. Terry is always looking for products that work with his lifestyle. The POW Mo is an excellent speaker that creates huge sound and is small enough for Terry to put in his pocket.”

Terry said, “I’m excited to be partnering with POW Audio because I use music when training, traveling,

Name: Terry Adams
Sponsors: Red Bull, Lifeproof, Raisingcanes, Tiger Balm, Deco, Profile Racing

Parts list:

Frame - DECO TA signature frame
Fork - Odyssey tapered
Bars - St. Martin
Grips - ODI