Dew Action Sports Tour Renamed as ASPT Dew Tour, The Action Sports Pro Tour. The ASPT Dew Tour, the Action Sports Pro Tour, today announced a rebranding initiative and will move away from the moniker used for the past two years, the Dew Action Sports Tour. The ASPT, or Action Sports Pro Tour, will become the umbrella brand of the organization with the ASPT Dew Tour remaining as the premiere summer action sports tour.
“The new ASPT mark and logo provide our property with a consistent messaging and the opportunity to expand under one umbrella,” said
Wade Martin, President of the ASPT Dew Tour.
“Not unlike NASCAR or the PGA Tour, we want the ASPT to be seen as the gold standard in competitive action sports.” The new name and logos were unveiled earlier this month at the annual ASPT Dew Tour summit on February 7, 2207. The ASPT Dew Tour logo retains a similar look and feel to the Dew Action Sports Tour logo, allowing partners to seamlessly integrate the ASPT Dew Tour mark into their marketing communication for the 2007 season.