Gilbert, Arizona—August 23, 2006— The ABA (American Bicycle Association) announced today that it has retained the brand, event and marketing specialist group; bonspeedMedia of Anaheim, California. ABA, founded in 1977 is approaching thirty years of organizing BMX (Bicycle Motocross) racing on local, regional and national levels. As youth sports have grown the ABA has become the largest promoter of action sports in the world. bonspeedMedia is primarily known for their specialized branding, event and product marketing in the automotive, luxury and motorsport markets.
bonspeedMedia clients have included Ford, Jaguar, Saleen, BMW, Barrett-Jackson, Bombardier Aircraft, Michelin and many others. It is bonspeed’s President,
Brad Fanshaw who brings a vast knowledge base to the ABA, Fanshaw was a former Vice President of the ABA in the early 1980’s, when he retired as an active racer. After ABA, Fanshaw became Director of World Wide Marketing for Vision Sports an early action sport industry leader. Vision was a company he assisted in growing from $10 million to $120 million in just five years and is heralded as the one of the founders of X-Sports!