USA Cycling Announces Collaborative Partnership with Champion® Athleticwear and the Levi’s® Brand
Oct 09, 2019
USA Cycling announces an official partnership with apparel and lifestyle brands Champion Athleticwear and the Levi’s® brand. This first-of-its-kind partnership will be centered around designing and creating an apparel line for the USA Cycling's BMX Freestyle National Team that includes the athletes, coaches and staff. The apparel will notably be shown as part of the BMX Freestyle kit at the sport's inaugural debut in the Olympic Games, Tokyo 2020.
Through the partnership, Levi’s® and Champion will help USA Cycling bring BMX Freestyle to the masses. They will receive global visibility on the Team USA BMX Freestyle kit during international competitions; allowing them to bridge the unique circumstances that BMX Freestyle brings through its
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