etnies, the global action sports footwear and apparel company, has been donating shoes to the homeless of Los Angeles for 23 years and will keep on helping those in the streets despite the COVID-19 pandemic. For etnies, it is a tradition to celebrate Good Friday on Skid Row giving shoes to the homeless during the Los Angeles Mission Easter Event, which is cancelled this year. However, that is not stopping the company from continuing with their giving tradition to the city’s most vulnerable.
For the past two decades, etnies has collectively donated tens of thousands of shoes. This year, the brand is extending the opportunity to its loyal fans to help the brand reach an all-time total goal of 50,000 shoes to those in need through the giveback program. For every pair of shoes sold on the etnies site from Thursday, April 9 through Sunday, April 12, 2020, the brand will donate an additional pair of shoes to the homeless.
“Doing something meaningful and purposeful for the homeless community has always been very
etnies, global action sports footwear and apparel company, is proud to announce we’ve reached our goal of planting two million trees by 2020 with our partners Trees for the Future, thanks to the continued help and support of our fans and retailers. We’re excited to announce the expansion of our Buy a Shoe, Plant a Tree project. For every purchase of etnies footwear from our 2020 collection, one tree donation will be made to Trees for the Future in your honor, as a representation of your support and participation.
The Buy a Shoe, Plant a Tree project is made possible only with your help. Growing steadily since the initial launch in 2011 driven by the Jameson 2 Eco, it is constructed using vegan-friendly materials and a 20% recycled rubber outsole.
We are proud to introduce our new Bloom and Preserve collections in our Spring 2020 footwear line. With the goal of reducing our impact on the environment, our products were designed utilizing our most eco-friendly materials.
The new Bloom Collection for Spring 2020 features styles created using the world’s first plant-based foam, formulated with algae biomass, a recycled inner lining and mesh upper, and laces made of recycled plastic bottles.
Our Preserve Collection includes our most eco-friendly styles, featuring Bloom insoles, 100% organic
etnies, global action sports footwear and apparel company, is excited to expand its product offering in 2020, featuring three-time Red Bull Rampage champion, Brandon Semenuk’s signature pro shoe the Jameson Mid Crank. Launching spring 2020, etnies introduces a newly developed tackier, grippier, Michelin rubber outsole compound, equipped on the Marana Crank, and Marana Mid Crank.
Durability Meets Dirt: etnies Crank collection has continued to improve on its designs and durability, creating a category and styles that speak and perform for core riders. The Crank collection features new colorways for the entire lineup of styles, including the Jameson Mid Crank.
Whether it’s local trail riding, or shredding the park for laps with your crew, etnies Crank collection has you covered no matter where you plant your tires.
DIG teamed up with etnies and headed to the ancient hometown of hardway king Jordan Godwin - Undy in South East Wales, UK. It was a weekend of old spots, old haunts and old x-rays as Jordan revisited the slim pickings of streets and “skateparks” where this one-time Junior British Motocross Champion, grew up and learned to ride BMX. This is a good one...
At etnies, we’re proud to stand with Trees For The Future, working together on our Buy a Shoe Plant a Tree project since 2011. Currently, we’ve planted over 1.8 million trees together, with the etnies forest now embodying three continents.
Some trips just fire on all cylinders and our fourth instalment of DIG Territories with etnies in Barcelona was just that. The perfect combination of fun, productivity and jive. Enjoy eight minutes of stuff you didn't see in the Audio Visual video, featuring Felix Prangenberg, Benny L, Daniel Portorreal, Miki Fleck, Phil Martin and Jordan Okane.
The Netherland's Joeri Veul is constantly in search of the next experience, with multiple trips taken this year already hitting up Glasgow, Malaga and of course Holland to film for his latest DIG piece. A young guy full of skill, eagerness and motivation and most importantly a massive grin across his face. I'm sure you'll agree, he's had a great start to the year!
Check out what happened during etnies "Chapters" Polish premiere which we hosted in Warsaw! Shout out to all the homies for showing up at very DIY street jam which wouldn't be possible without help from FLED CREW! Even rain didn't stop us!
Tom Dugan, Chase Hawk and Ruben Alcantara spent two weeks in Ruben's hometown of Malaga, Spain and Lisbon, Portugal while filming in the 11th hour for the new etnies full-length video "Chapters". Here's a behind the scenes look at what went down in between the wild moves collected. Huge thanks to etnies BMX.