Faded Days Sunglasses, the rapidly-growing, independently-owned sunglasses firm based in Orlando, FL, is proud to announce its collaboration with flatland BMX Rider Mr. Terry Adams. The partnership between the two parties will include a sponsorship aspect, as Faded Day Sunglasses aims to broaden its scope of operations through actively supporting athletes in popular outdoor sports. Mr. Ben Saperia, founder and owner of Faded Day Sunglasses, started the business out of a love of Floridian weather – and his very own need of owning a pair of sunnies which would withstand the inevitable wear and tear that comes with wearing them on a daily basis under the hot Floridian sun. Growing via word of mouth, Faded Days Sunglasses soon transitioned from being Mr. Saperia’s hobby to his full-time job, without, however, ever losing sight of the company’s origins: conducting business with a personal approach, which makes creating and owning one’s enterprise even more rewarding.
Commenting on the collaboration with Mr. Adams, Mr. Saperia stated that “We are buzzing to be working with Terry Adams. He’s as skilled in business as he is on a BMX. We are all about making our business a pleasure, needless to say, Terry fit in with us immediately.”
Reciprocating the sentiment, Mr. Adams said “After hearing the story of how Faded Days got started, I immediately wanted to be a part of the team. I take pride in aligning myself with companies that standout and have a bigger vision for the future. I am stoked to be a part of their program and look forward to being involved in their journey.”
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.