Today, etnies launches the Emil Johansson signature Jameson Mid colourway. This shoe features etnies unique Formula G rubber compound int the geo-hex tread outsole. Formula G is 2 times grippier than standard rubber and provides specialised grip for all-round riding…
Born and raised in Trollhättan, Sweden, Emil bought his first bike when he was six years old and has been cruising and eventually competing ever since. Emil worked closely with etnies to incorporate all the needs of a high-speed, technical bike rider. With a Strobel-board midsole for stiffness and pedal feel, Emil’s Jameson Mid Crank MTB warm grey and tan colourway comes fully equipped with an asymmetrical collar for ankle protection, TPU underlay on vamp for reinforced fit. The Jameson Mid Crank style comes with extra PU nubuck protection, and its tongue gussets shield moisture, dirt, and debris.
With the new Emil Johansson Signature Jameson Mid Crank colorway, etnies has you covered with the most comfortable, durable and performance driven footwear.
Today, etnies launches the new Emil Johansson signature colourway of the Camber Crank. Emil’s riding is simply outstanding, and he’s letting the riding speak for itself in this “Bracken” video part, filmed at the new Kisa Bike Park in Sweden. “I’m so stoked to produce my first edit with etnies to coincide with the release of my first signature colourway shoe,” said Emil. “The etnies Camber Crank has been my go-to shoe for trail bike riding for the past year and I love how the shoe stays grippy even in the muddiest conditions and keeps my feet from getting soaked. It’s also super supportive and feels great on my feet all day long.”
With a super-grippy Michelin outsole - designed for flat pedals that is 3x more durable, Emil’s Camber
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.