According to a media survey commissioned by the Estonia’s action sports series Simple Session 2018, the event reached 500 million people worldwide via traditional and social media. The report compiled by Meltwater, a digital media monitoring company established in Norway and based in San Francisco, finds that mentions of this year’s Simple Session competition had a cumulative reach of 500 million people worldwide. The report counted social media posts, as well as traditional media articles published online. The survey was conducted over three months: from January 1st to March 31st 2018.
Social media mentions of Simple Session within the quarter amounted to 4664. Social media
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