Having conquered the world of chain lube, Muc-Off, the global leaders in bicycle and motorcycle care and performance is proud to announce that it’s extending its offering from the shed to the bed, with the launch of Muc-Off Sex Lube.
In a recent consumer study, Muc-Off asked its fans which products they’d like the brand to develop next. Sex Lube was the most popular suggestion. The Digital Marketing Team also discovered that the third most popular Google branded search term was ‘Can I use Muc-Off lube for more than just my bike?’.
These insights prompted the appointment of a new crack team of sexologists who set about producing a lube designed to withstand the demands of the most intense sexual encounters, whether riding solo, with a partner, or even as part of a group.
Borrowing technology from its high-performance chain lubes such as the world-renowned Ludicrous AF, this new Sex Lube has been formulated to deliver ultra-smooth, long-lasting, and repeatable results. The unique formula facilitates self-lubricating capabilities which optimises friction levels and reduces power loss, whilst the high-pressure additives provide unrivalled durability in dry, moist, and fully wet conditions.
“We worked long and hard to develop a deep penetrating lubricant that fills that sweet spot between smoothness and abrasion. With our bicycle lubes the target is to hit zero friction, but following round,
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.