No sport has benefited more from Red Bull's investment than the world of BMX. The Austrian energy drink company began investing in the sport back in 2001, and now the invitation-only Red Bull Rampage competition is the most lucrative events in the world. Superstars of the sport such as Canadian trio Brandon Semenuk, Kurt Sorge, and Brett Rheeder have all made the competition their home in recent years, racking up nine titles between them and hundreds of thousands of dollars in prize money.
But it isn’t just the world of BMX that has seen investment from the Austrian giant in recent years
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.