The coming UCI Urban Cycling World Championships presented by FISE will be significant for two reasons; it will be the first time the UCI BMX Freestyle Park and Flatland World Championships have been held in Europe, and it will be the first time Shimano will be present. The inaugural UCI Urban Cycling World Championships were held in Chengdu, China in 2017 with the event remaining there in the intervening years until a Covid-19-related hiatus in 2020. The return of the UCI World Championships in 2021 sees a move to a new venue, the Sud de France Arena in Montpellier, France, with Shimano on display around the course as proud headline sponsors of the event.
This isn't a new area for Shimano - the company's history with BMX stretches back to the 1980s with