X Games has appointed Annie Lokesh as Head of X Games League, bringing her expertise in business transformation, league operations and growth strategy to the highly anticipated launch of the world’s first multi-sport action sports league in 2026. Annie Lokesh will be responsible for overseeing XGL league operations, growth initiatives, and shaping the business model and competitive structure of this groundbreaking new format. “Annie’s experience leading large-scale transformations in professional sports makes her the perfect choice to helm the X Games League,” said Jeremy Bloom, CEO of X Games. “She has a proven track record of building sustainable business models, elevating athlete platforms, and expanding global reach.
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