Made to be raced - Pride Racing was created to design and develop different high-end BMX racing parts that we could not find at the time. At Pride Racing, we live and breath BMX racing. Leveraging our experience we cumulated over the years : riding and working in the industry, we also involved top riders straight from the beginning of the Brand to work with us on product development.
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.