Halfords has appointed its first BMX ambassador, Olympic silver medallist Kye Whyte. Whyte will be working with Halfords throughout the next year to promote the high street retailer’s range of BMX products, which includes Mongoose, X-Rated and Huffy brand bikes. To celebrate the partnership, Halfords-owned repair service Have Bike will be offering free bike checks and repairs for children on June 18th during the BMX National Series, which takes place at Whyte’s home track in Peckham, South London.
Dan Daly, group marketing director at Halfords, said: “We’re so excited to have Kye as part of our team. He’s incredibly talented, and has made his mark in BMX history. We can’t wait to work closely with him
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.