Name: Alise Willoughby
Sponsors: PROMAX, GW, TOYOTA, XFINITY, KLEAN ATHLETE, TROY LEE, IRC, ODI, HT, ONYX, PARK TOOL, BROSKI, KMC, OAKLEY, BOX
Mechanic: As a Park Tool Ambassador, I’m my own #truebluemechanic for the most part, but also get to work with some awesome friends on the World Cup circuit through USA Cycling.
When did you get picked up by GW?
Alise Willoughby: 2017
Can you tell a little about the GW brand?
Alise Willoughby: GW is a Colombian brand. I’m sure many people have seen the star Colombian BMX riders aboard these frames on their way to Olympic medals, but maybe aren’t aware of how large the brand is in South America across all disciplines ranging from very entry level products to the elite level. They have professional road teams, mountain bike riders, BMX race, freestyle, trials, balance bikes, commuter bikes, electric bikes, you name it… After Redline’s exit in 2016, it’s been a pleasure getting to work with another powerhouse bike brand that has welcomed me to their success-filled family.
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.