Action Sports Coverage Generates Audience Growth Across ESPN's Multi-Media Platforms; Increase in Television Viewership & Online Traffic The 14th annual X Games was held in Los Angeles, at both The Home Depot Center and STAPLES Center, July 31 - August 3 with record-breaking milestones on the course as well as among consumers via both television and online. X Games 14 was ESPN's most-viewed X Games among households, men 18-49 and 25-54 as well as persons 18-49 and 25-54. In addition, ABC's X Games 14 was up double digits year-to-year among households - an increase of 14% overall from X Games 13.
"X Games 14 surpassed all our expectations both on the field and across all of our global multi-media platforms, reaching a record number of fans", said
Rick Alessandri, Managing Director, X Games Franchise.
"It's clear that fans around the world have embraced these athletes and our events".