New Product Release: The company known for their dynamic safety gear; PRYME, has just made available their all-new Pryme-US fullface helmet. With the same 9-vent shell as the original US, the new 2007 model has really stepped it up graphically. Now in three color-combos, with a bold race-stripe slapped on, over the top, the helmet is designed to save your brain ... or what's left of it. Whether your cycling discipline is BMX or mountain bikes, it's hard to find a vented bicycle helmet in the same $90 price-range, that not only gets the job done when it comes to protection, yet also looks cool enough to wear.