Professional BMX athlete and Louisiana-native, Broc Raiford is giving new meaning to “riding the floats” during Mardi Gras. The 25-year-old celebrated Carnival season by linking his love for BMX with his hometown roots to build the ultimate BMX park inside a warehouse designed to create and house Mardi Gras floats. “Mardi Gras is something that is so special to New Orleans and to me,” said Broc. “It’s been part of my life for as long as I can remember. It’s a part of who I am.”
Broc’s vision for the park was just as vivid as the warehouse itself. By hand-selecting each of the seven featured floats based on stability, height and design, he was able to weave in elements that both complement his style of riding while highlighting the rich culture of New Orleans.
Broc Raiford has seen some big changes career wise over the last year, including getting on Red Bull and leaving long time sponsor Volume to ride for Sunday. We discuss all of that in detail, as well as his unique concept videos for Odyssey, Broc's art side-project Tough World Co, and so much more when Broc got in the Volvo for an afternoon.
Our new multi-use SWITCH PACK is available now. This pack easily attaches to your bike in multiple locations, and it can also be used as a Sling/Hip pack! This is the perfect pack to carry your stuff, and only runs you $16.99.
Another Oktoberfest in the books! We had some fun with this years events and everyone got a chance to ride the Full Factory ramps, and also watch BSD's Denim Cox shred multiple bikes. Click play and enjoy!
The Broc Raiford signature tire is finally here! We worked closely with Broc to dial in a tread that meets his riding needs while remaining simple and stylish. The BROC Tire features Odyssey's R-Grip rubber compound which ensures superior grip and wear resistance, and may or may not help you bunnyhop over anything you want.