etnies congratulates Jordan Godwin on winning the NORA Cup 2023 Street Rider of the Year award earlier this week at the White Rock Theatre in Hastings, England. To say Jordan has had an incredible year would be an understatement – in the last twelve months he put out three video parts and won Elite Men’s Street at the Backyard Jam: Round 2. The video parts he put out included etnies Visuals, Eclat’s Ravage and 2023 NORA Cup Video of the Year - Monster Energy’s Freak.
“The most motivated humble rider I’ve ever met. This award is more than well deserved. 2023 is Jordan’s year!” - Ian Morris, etnies European BMX Team Manager
Burn Slow never stop with the fire releases. This time they joined forces with etnies to create two different styles of shoes, short and long sleeve tees, hoodies, and a beanie. To celebrate they got together Nina Buitrago, Chase Hawk, Max Jung, and Aaron Ross for some DIY goodness.
Argentina native Ezequiel Helmreich’s newest edit, "Contracorriente", filmed in Cordoba and Buenos Aries. Contracorriente means countercurrent in English- locals tend to say that when they do stuff against fate, and make it happen. Filmer Luigi Viacava dives into the details:
Etnies and Dead Sailor joined forces to bring the UK scene a whole weekend of BMX jam goodness. Things kicked off on the Saturday with a plaza, bowl and vert comp at the Mount Hawke skatepark and then on the Sunday it moved outside for a trails comp and high bar contest. Something for everyone! We had 4Down's Tom Horton on hand to capture all the best bits for our latest episode of 'In The Cut' - enjoy!
etnies, Kink and Nathan Williams have come up with a collaboration on a frame, shirts, hats, hoddies and socks. If you're a fan of all three this is something to look into.
The Williams frame is made from 100% seamless Sanko 4130 chromoly tubing with a 75.5-degree head tube angle, 71-degree seat tube angle, 11.7″ bottom bracket height, 9″ standover height and 12.75″ chainstay length (slammed).
The frame features an integrated hea tube, top and downtube gussets, ovalized chainstays for extra tire clearance, a CNC machined seat stay bridge, an internally and externally machined Mid bottom bracket, and Investment Cast dropouts with integrated chain tensioners and anti-slip interior dropout knurling.
The Williams X Kink X Etnies frame comes in 20.5″, 20.75″, 21″ and 21.25″ top tube lengths and a weight of 4 lbs. 15 oz. (20.75″).
etnies Creates Trees For The Future Collection in Honor of Earth Day. etnies x TFTF Footwear Exists to Protect the Planet, Help End Hunger, Fight Poverty and Empower Women. Just in time for Earth Day, the company that has literally planted millions of trees since 2011 is announcing the etnies x TFTF footwear collection. A portion of the proceeds from the collections’ shoe sales go towards Trees for the Future’s Forest Garden Approach.
So far, etnies has planted over 2.3 million trees - but none of this would have been possible without the support of the etnies community. Join etnies in hitting the next goal of planting 3 million trees
During an era where they had one of the most revered and well-rounded teams in modern-day BMX, etnies released the full length video “CHAPTERS” in 2017. With 35 trips over a period of three years, throughout 15 countries, at both legendary and new spots, the team shared good times, friendships, sometimes adversity, and have shed blood, sweat, and tears, along with groundbreaking and sometimes downright scary feats.
3 new bike related shoes have been added to the etnies line. The collection features a Jordan Godwin Windrow Vulc, Nathan Williams Marana Slip XLT and also an Emil Johansson Pro Shoe! Congrats to the riders on working with a shoe brand that supports BMX. Now it's up to the BMX community to show the appreciation of the operation.
Etnies Windrow Vulc Jordan Godwin available in Blue/Black/White for a Regular price of €71,49
The Windrow Vulc is a single wrapped vulcanized constructed shoe with single wrap foxing. It has a Foam Lite 2 molded EVA footbed and Geo-Hex tread pattern. Rubber heel wrap for support with 400NBS rubber outsole.
-Force Shield reinforced upper -Single wrapped vulcanized construction -Foam Lite 2 molded EVA footbed -Geo-Hex tread pattern -Rubber heel wrap for support