Few athletes have built a dynasty of dominance quite like Alise has over her career. She has earned her spot as the winningest rider of all time in BMX racing and still maintains the aggressive edge that inspired her nickname - "the Beast".
When ODI sends you a hefty box of grips and you don't have that many friends...whaddya do? Head to the local and force people you don't know (and a couple you do) to do some tricks for some grips. And we threw in a few tubes because we're nice.
On a very warm day a couple months ago, I took a very informative tour of the monolithic operation that is the ODI Grip factory. They literally churn out grips 24 hours a day, five days a week. Unreal. So please sit back and get ready to absorb some info with ODI rider Mike "Hucker" Clark and ODI Brand Manager Colby Young.