Alive Industry was founded in Japan in 2012 by three riders Rehito Murata, Yugo Ito, and Daisuke Maja who are all still riding and making moves for their brand within the scene. However, they feel that now is the time to pass on the baton and welcome 3 new riders into the fold for 2022 and beyond. Enjoy!
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.