Doomed Worldwide is a British based, rider run clothing brand that was established on Doomsday in 2018. In their own words – ‘they have a team of world-class BMX riders who are also complete idiots. They have no understanding of modern technology and fail to update even Instagram on a regular basis’.
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.